THIS IS THE FUTURE OF INFLUENCE

Expertise, credibility, and the power to sway. That’s how the new generation defines influence. It may have once been defined as having millions of followers, but that was in the past. In the wake of these rapidly changing times, consumers hold a deeper, more nuanced definition of influence. It must be earned, it doesn’t come with popularity like it used to. Consumers are buying from brands they trust. They’re holding brands and people to higher standards. They’re doing research and expect the same from the brands they love. With influence comes power and Gen Z knows just how to leverage this control. Download Complex Collective's latest report to learn more about the Future Of Influence.

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